ICON:MUSIC OR POST?

[Barking Dog]

Most of the posts/threads I've read here about the ICON have been more related to post/film work. Aren't there people out there who will want to use the ICON for mixing and/or creating music for small and large record labels? To me it seems like it could prove to be a tremendous compositional tool as well as idea generator for the process of recording...i.e. custom faders, programability, ergonomics etc. especially if one truly wrapped one's mind and work style around its feature set.

I don't particularly care about the fact that a lot of people would still mix on an SSL even if they had one of these. Nor do I want to debate the price point. I think a lot of people will mix on the ICON and be happy with the results. I think another set of people will do their tracking with the ICON and enjoy its workflow advantages before mixing their project on another board. For this set of people, I think the ICON will probably aid them in all their submixing processes that will go to the SSL room. Are there people out there who think an ICON will help them make better records and/or better mixes? If so, how and why? Or do most people out there think that the film/post guys are going to be the only one's really interested in the ICON?

[The Eggman]

Most of the posts/threads I've read here about the ICON have been more related to post/film work. Aren't there people out there who will want to use the ICON for mixing and/or creating music for small and large record labels? To me it seems like it could prove to be a tremendous compositional tool as well as idea generator for the process of recording...i.e. custom faders, programability, ergonomics etc. especially if one truly wrapped one's mind and work style around its feature set.

I don't particularly care about the fact that a lot of people would still mix on an SSL even if they had one of these. Nor do I want to debate the price point. I think a lot of people will mix on the ICON and be happy with the results. I think another set of people will do their tracking with the ICON and enjoy its workflow advantages before mixing their project on another board. For this set of people, I think the ICON will probably aid them in all their submixing processes that will go to the SSL room. Are there people out there who think an ICON will help them make better records and/or better mixes? If so, how and why? Or do most people out there think that the film/post guys are going to be the only one's really interested in the ICON?



Uh, I see the Icon as being tremendously popular in music studios. As with any paradigm shifting product, it may take a while for the first studios to take the plunge and offer the product in our of their nicer rooms. But once that happens, I do think that clients will give it a try. They may start by doing overdubs on it, but I'm sure they'll also experiment with mixing on it. After the overdubbing is finished, they'll have to choose whether they want to keep refining the mix they have going on the Icon or tear it all down and start on an SSL. Some clients will just refine the mix on the Icon, and once a few hits happen that way, the other engineers will know that such an approach is actually "safe" and things will move forward quicker. That's what I think is going to happen...

[grivel]

Actually, I think it is the other way around. I think it MAY make a presence in music. You have to remember that Pro Tools was never really a post production workstation from the beginning. It just kind of was 'adopted' as the post 'standard'.

I really think ICON could aid mid sized music studios on tight budgets. As far as for post, I see a small number of people using it, but it wont really turn heads in the grand scheme. It will just be another product, along with every other product in the post world, it comes out...nobody cares...it goes away..nobody cares...it's just part of business. Some people will use it, some people wont.

The ICON really is NOT a technical revolution. I know they are trying to market it as a product that will 'change the way media produciton is done forever', but the real brains know this is just marketing, and to be locked into this exclusive workflow could be a bad business move. If you know you work in an exclusive DIGI music world, then it could work for you.